Chase PR

Sunrise Yoga at the Sky Gardens to launch Bioderma’s new ABCDerm range

Chase PR Agency London bioderma Yoga Event

Sunrise Yoga at the Sky Gardens to launch Bioderma’s new ABCDerm range

To launch Bioderma’s exciting, NEW baby skincare range, ABCDerm, Chase PR held a press event at the iconic Sky Gardens. Press were invited to partake in a yoga class with breath-taking views of the sun rising over London.

Babies and children have extremely sensitive skin, due to the skin’s barrier function having not matured yet. This leads to sensitive, dry and dehydrated skin in babies and children. Consequently, Bioderma has used its dermatological expertise to benefit paediatrics by offering an extra safe and exceptional gentle hygiene range for babies. The ABCDerm collection soothes the skin and provides the best protection for little ones.

To introduce the new range, Chase PR invited 20 press and parenting bloggers to participate in a yoga class. Guests arrived around 7.30am and were greeted with stunning views of the city lit up before sunrise. At 8am, guests were invited to partake in a yoga class held by renowned yoga instructor Rory Hopkins. As the class took place, the sun slowly began to come through the buildings and light up the skies of London.

525ft above the bustle of commuters rushing to work, floor 37 of 20 Fenchurch Street was a scene of tranquillity as Rory led the class through a series of Yoga and breathing exercises. After a 45-minute yoga class, the guests were invited to enjoy a healthy breakfast consisting of fresh fruit, yoghurt and granola and a few patisserie treats as well as tea, coffee and fruit juice.

After a relaxing class and a healthy breakfast, guests left the Sky Gardens ready to take on the working day with a goody bag to test products at home and the Bidoerma branded yoga mat they used during the class.

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