The Original Muck® Boot Company story began in 1999 with the sole purpose of building the most comfortable, high-performance footwear on the market. The need for a more comfortable boot for use in messy and tough conditions led to the design of The Original Muck® Boot Company branded footwear.
Every boot in the line is expected to deliver the same 100% waterproof quality and comfort that inspired the original footwear. Over the last two decades, the line has grown to over 60 styles of rubber and leather footwear, all designed to stand up to tough conditions, whether on the farm, in the city, or in the great outdoors.
Today, the Muck® Boot brand sets a standard of comfort and quality that goes beyond the expectations of customers around the world. Quickly establishing a strong and loyal customer base, the brand has become one of the fastest growing lines in the waterproof footwear market. All Muck® Boot products are 100% waterproof.
Chase PR was hired initially to establish the message of The Original Muck Boot Company and to successfully communicate the innovation and uniqueness of the brand. Chase PR was also to heighten the brand awareness within different categories of media and increase the quantity of coverage received.
In such a short time frame, Chase PR successfully established and increased the message quality, in addition to achieving a significant increase in the quantity of coverage in multiple media outlet genres. Based on these results, The Original Muck Boot Company then tasked Chase PR with overseeing all social media for the UK – Facebook, Twitter and Instagram.
Chase PR develops a highly customised public relations strategy for both Deckers brands, TEVA and HOKA ONE ONE. Understanding our businesses objectives, they develop story ideas and media/influencer angles that help generate brand visibility with the right audiences. The team at Chase PR are always on the lookout for PR opportunities and getting the most out of them. The regular communication and updates are critical and we appreciate the proactive approach, responsiveness, personalised service and commitment to helping our company build our brands.
Having worked with Chase PR for a number of years, they continually provide an unparalleled personalised 360 degree service, from traditional PR to influencer outreach and managing our European social media channels. The team at Chase PR understand our business needs and through this develop detailed PR strategies, in addition to recognising PR opportunities relevant for our brand in order to engage with our target audience. Chase PR does a fantastic job of presenting their PR strategies at our sales meetings and the regular update and coverage reports are a really useful tool to show to our distributors and partners. Chase PR feel more like an extension of our marketing team than our PR agency – I can’t rate their service enough.
We’ve worked with Chase PR for many years, and they continue to push our PR campaigns and recommend new and useful ways of engaging our target audience. The team’s vast amount of experience means they can move quickly and creatively to action both proactive and reactive opportunities alike. We have built a great relationship with our contacts at Chase PR and see them as part of the team. We know they are as passionate and committed to the Samsonite brand as we are.