Chase PR

CASE STUDIES

The Original Muck Boot Company

The Original Muck® Boot Company story began in 1999 with the sole purpose of building the most comfortable, high-performance footwear on the market. The need for a more comfortable boot for use in messy and tough conditions led to the design of The Original Muck® Boot Company branded footwear.

Every boot in the line is expected to deliver the same 100% waterproof quality and comfort that inspired the original footwear. Over the last two decades, the line has grown to over 60 styles of rubber and leather footwear, all designed to stand up to tough conditions, whether on the farm, in the city, or in the great outdoors.

Today, the Muck® Boot brand sets a standard of comfort and quality that goes beyond the expectations of customers around the world. Quickly establishing a strong and loyal customer base, the brand has become one of the fastest growing lines in the waterproof footwear market. All Muck® Boot products are 100% waterproof.

Chase PR Agency London -The Original Muck® Boot Company

Strategy & Results

Chase PR was hired initially to establish the message of The Original Muck Boot Company and to successfully communicate the innovation and uniqueness of the brand. Chase PR was also to heighten the brand awareness within different categories of media and increase the quantity of coverage received.

In such a short time frame, Chase PR successfully established and increased the message quality, in addition to achieving a significant increase in the quantity of coverage in multiple media outlet genres. Based on these results, The Original Muck Boot Company then tasked Chase PR with overseeing all social media for the UK – Facebook, Twitter and Instagram.

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