Founded in 1910, Samsonite is the world’s leading luggage brand with an extensive legacy in trendsetting travel solutions. Renowned for breakthrough research, development and its commitment to innovation and design, Samsonite has since its inception excelled in a number of industry firsts, including the exclusive use of the revolutionary Curv® material in the luggage arena. Today’s world is in a state of perpetual motion. Samsonite’s next-generation suitcases are the ideal partner for the discerning traveller. Besides an extensive range of travel solutions, Samsonite also offers business, kids, casual and personal accessory products for daily use to help travellers journey further, with ever lighter and stronger products.
Improvement of the quality and quantity of press was what Chase PR was tasked with when it was retained to take over all UK PR activities for Samsonite, its sister brand American Tourister and the Disney collaboration.
Chase PR had to initially overcome the challenge of re-introducing Samsonite – which had been over gifted – with an on-brand message. This was achieved through focused and intensive work with the main UK fashion print and national titles, which Samsonite aspired to. This focus and activity led to a vastly improved relationship between these titles, their respective journalists and the brands. A campaign of one-to-one press appointments, targeted product seeding and gifting, aspirational brand building activities and persistent use of brand assets, led to a heightened and clear brand message and press results.
Chase PR successfully elevated the message of the brand and quality of coverage achieved, as well as increasing the quantity of pieces published in a high target tier of titles. Chase PR has also successfully executed a re-introduction press event for American Tourister, which saw over 112 influential press in attendance. As well as, successfully launching one of Samsonite’s key products, where influential journalists experienced a press trip, in addition to hosting on-brand creative events to showcase its Business collection. Samsonite was so pleased with the results Chase PR had achieved in such a small time-frame, that it hired Chase PR to represent all UK PR activities for two of its further brands within its portfolio. These saw successful brand building press events to Paris, on the Orient Express and consumer events with Harrods.
Chase PR develops a highly customised public relations strategy for both Deckers brands, TEVA and HOKA ONE ONE. Understanding our businesses objectives, they develop story ideas and media/influencer angles that help generate brand visibility with the right audiences. The team at Chase PR are always on the lookout for PR opportunities and getting the most out of them. The regular communication and updates are critical and we appreciate the proactive approach, responsiveness, personalised service and commitment to helping our company build our brands.
Having worked with Chase PR for a number of years, they continually provide an unparalleled personalised 360 degree service, from traditional PR to influencer outreach and managing our European social media channels. The team at Chase PR understand our business needs and through this develop detailed PR strategies, in addition to recognising PR opportunities relevant for our brand in order to engage with our target audience. Chase PR does a fantastic job of presenting their PR strategies at our sales meetings and the regular update and coverage reports are a really useful tool to show to our distributors and partners. Chase PR feel more like an extension of our marketing team than our PR agency – I can’t rate their service enough.
We’ve worked with Chase PR for many years, and they continue to push our PR campaigns and recommend new and useful ways of engaging our target audience. The team’s vast amount of experience means they can move quickly and creatively to action both proactive and reactive opportunities alike. We have built a great relationship with our contacts at Chase PR and see them as part of the team. We know they are as passionate and committed to the Samsonite brand as we are.