Pioneered in 1984, Teva stands for freedom in footwear. Teva believes that how you choose to live is the ultimate form of personal expression and our products are crafted to be accessible, versatile and a celebration of the independent spirit. Creator of the original sport sandal over three decades ago, Teva products are now sold in over 40 countries worldwide.
For more information on Teva, a division of Deckers Brands, please visit www.teva-eu.com or follow @TevaEurope.
As part of its overarching PR strategy, Teva, being one of the leading outdoor, sports sandals tasked Chase PR with elevating its presence in the fashion arena. Starting out with just a handful of samples, Chase PR successfully reinvigorated the humble sports sandal, being featured in the likes of Grazia, Esquire, GQ and the Telegraph to name but a few.
Chase PR successfully re-launched Teva into the fashion arena and as such, Teva were so pleased with the results achieved that they took on Chase PR to represent all PR activity for the outdoor business too. Over the last few years, Chase PR has held very successful press events, and press trips, including pan-European press trips to the UK’s largest music and arts festival, Glastonbury.
Chase PR develops a highly customised public relations strategy for both Deckers brands, TEVA and HOKA ONE ONE. Understanding our businesses objectives, they develop story ideas and media/influencer angles that help generate brand visibility with the right audiences. The team at Chase PR are always on the lookout for PR opportunities and getting the most out of them. The regular communication and updates are critical and we appreciate the proactive approach, responsiveness, personalised service and commitment to helping our company build our brands.
Having worked with Chase PR for a number of years, they continually provide an unparalleled personalised 360 degree service, from traditional PR to influencer outreach and managing our European social media channels. The team at Chase PR understand our business needs and through this develop detailed PR strategies, in addition to recognising PR opportunities relevant for our brand in order to engage with our target audience. Chase PR does a fantastic job of presenting their PR strategies at our sales meetings and the regular update and coverage reports are a really useful tool to show to our distributors and partners. Chase PR feel more like an extension of our marketing team than our PR agency – I can’t rate their service enough.
We’ve worked with Chase PR for many years, and they continue to push our PR campaigns and recommend new and useful ways of engaging our target audience. The team’s vast amount of experience means they can move quickly and creatively to action both proactive and reactive opportunities alike. We have built a great relationship with our contacts at Chase PR and see them as part of the team. We know they are as passionate and committed to the Samsonite brand as we are.