27 Jun Chelsea Flower Show with The Original Muck Boot Company
On the 23rd of May 2018, Chase PR invited a selection of target press to Chelsea Flower Show in association with Muck Boot.
It was an early start for Chase PR members with cars being booked for the journalists to arrive at 7am! On arrival, press were given early access to the show with a unique opportunity to explore the grounds before the masses of the general public arrived.
Chase PR and Muck Boot met guests back at Muck Boot’s award-winning Boot Room to warm up with tea and coffee, whilst admiring the SS18 collection. At 8.30 press were invited to indulge in a champagne breakfast, whilst tucking into a selection of pastries and baked goods at the Dorchester pop-up restaurant. On entry, press had the opportunity to an Instagrammable picture on the gorgeous swinging bench surrounded by roses.
As journalists enjoyed a delicious breakfast, the gates were opened to the public and the gardens became swamped with gardeners and tourists alike. Luckily, Chase PR and guests had already soaked in the stunning surroundings of the Flower Show in peace and were free to return to work.
The event was a great success with journalists attending from Good Housekeeping, Metro, The Lady, Daily Mail, Good Housekeeping, Country and Town House, STYLIST and S Mag. All journalists thoroughly enjoyed the morning and summarised it as “worth the early wake-up call!”