12 Sep Exploring Bioderma’s headquarters in the heart of Provence
Chase PR and Bioderma hosted a 2-day press trip to the beautiful motherland of NAOS, France. Four beauty journalists were invited on the unique trip where they were immersed in a Bioderma experience.
Over the two days the itinerary included a bespoke lunch at Villa Madie in Cassis, where they enjoyed 3 courses, before heading into the port to enjoy a 2-hour boat ride along the Calanque, an impressive coastline of the South of France. Attendees were then transported to Aix-en-Provence, the home of Bioderma, where they had 2 hours to themselves to explore the local area, before a luxurious dinner.
The following morning, Chase PR, Bioderma and press all arrived at NAOS HQ for a brand presentation and proper introduction to Bioderma. This was followed by the R&D visit and factory tour, where press were given the opportunity to ask questions and learn more about how it all works behind the scenes. The final activity before heading back to the airport was lunch, that took place in the beautiful gardens of the picturesque Hotel Le Pigonnet.
Overall the trip was a huge success, with press attending from The Sun, TimeInc, The Pool and Hello! Everyone thoroughly enjoyed their time, branding it as ‘the most gorgeous trip’ and exclaiming how learning about Bioderma’s history was ‘really inspiring’.