06 Jun Institut Esthederm: Cellular Water Mist launch event at Duck & Dry
In-line with the rebranding and re-launch of its iconic Cellular Water Mist, Institut Esthederm enlisted Chase PR to organise a drop-in event in 2018 for top tier beauty press and bloggers to celebrate the exciting new product addition.
Press and bloggers were invited to renowned blow-dry salon, Duck & Dry Oxford Circus, to enjoy a morning of delicious breakfast refreshments alongside express blow-dries, all the while being introduced to the Cellular Water Mist and other Institut Esthederm products from the Cellular Water range.
The morning was a huge success, with attendance from top tier press from Red, Sunday Times Style, Glamour and Cosmopolitan amongst many others. The pamper-filled morning was the ideal start to the day in a luxurious yet inviting setting, fitting perfectly with Institut Esthederm’s brand image and values.
The rebranded Cellular Water Mist, enriched with hyaluronic acid and designed for intense long-lasting moisture, has since garnered great attention in the press and is swiftly becoming a cult beauty favourite ideal for travelling and day-to-day city living.