18 Jun Institut Esthederm launch NEW Adaptasun Protective Silky Body Mist
Institut Esthederm are excited to unveil its new Adaptasun Protective Silky Body Mist as the latest in their sun-care range. Its key claims are threefold: the new mist optimises natural tanning, prevents photo ageing and has a nourishing satin finish. With a twist-on cap applicator and the brand’s iconic matte metallic orange packaging, the Adaptasun Protective Silky Body Mist is an innovative addition to Institut Esthederm’s bestselling range.
The mist is alcohol-free, waterproof and sweat resistant, whilst maintaining triple youth protection from UVA, UVB and cellular oxidation. What’s more, as with all of Institut Esthederm’s sun care, the Adaptasun Technology boosts tanning capability whilst the Global Cellular protects the skin from the full spectrum of sun rays whilst shielding the skin from pollution.
With a focus on enhancing the skin whilst also providing protection, the new solar mist is compiled of noble, precious and dry-touch oils. A nourishing coconut oil reinforces natural barrier functions, antioxidant rice bran oil hydrates and protects, whilst white meadow foam oil softens and smoothes the skin.
The new Adaptasun Protective Silky Body Mist is both water and sweat resistant, making it easy-to-use anywhere, anytime and an ideal companion for exercise. 81.3% of SPF remained when tested with water, and more than 50% of SPF remained when tested with sweat – the SPF also remained the same when applied on wet or dry skin.
With the Adaptasun Protective Body Mist, Institut Esthederm aims to modernise its sun care providing an easy-to-use product appealing to an on-the-go audience.
Institut Esthederm’s Adaptasun Protective Silky Body Mist will be available for £42 from Feel Unique.