24 May Muck Boot x Emily Bond Press Event
Chase PR held a quintessentially British breakfast event on behalf of The Original Muck Boot Company on their very own branded double-decker London bus. This event celebrated and introduced Muck Boot’s exciting new collaboration with hugely successful British designer, Emily Bond.
The morning started off with teas and coffees at the enchanting B Bakery where journalists and bloggers had the opportunity to view the new collection and speak to Emily Bond herself finding out the inspiration behind her designs. The quaint decor at the venue also provided the first of many Instagram photo opportunities for the morning ahead…
Following this, Muck Boot’s branded bus arrived to take thirty press attendees on a tour around the iconic sights of London. Decked out with various Emily Bond cushions and blankets, the dog print theme was in line with the lovely new print designs of the Emily Bond collection. A photographer was on hand who was available to capture guests on the journey around London, providing great opportunities for social coverage throughout the event.
The bus’ breakfast menu consisted of a range of canapés, delightful homemade cakes and pastries, fine English teas, coffees and juices warming up our guests on what was a crisp and chilly Tuesday morning.
During their tour, guests were treated to a lovely bespoke Muck Boot tote gift bag. These contained luxury face towels from the new collaboration, with mini red London bus figurines, and a cute pouch of flower seeds to carry on the theme of the Countryside – a main inspiration behind the collections designs. Muck Boot’s latest catalogue was also in the gift bags to give guests a chance to glance over the wider range of Muck Boots available whilst they enjoyed their comfy, relaxed journey across London.
All in all, press ended their Tuesday morning with us extremely happy and excited about the Emily Bond and Muck Boot collaboration.
For glimpses of the legendary Muck Boot branded tour bus, look back on the @muckbootco Instagram, and by using the #MuckMoments & #MuckBootUK