03 Dec Paraíba more than just swimwear
New for AW19, Chase PR has started working with beachwear brand Paraíba. Inspired by the fun, friendship and free spirited nature of Tulum in Mexico, the collections for both men and women feature a range of bold designs made from the softest Colombian fabrics.
Paraíba’s ethos shares the idea that together we bring out the best in each other and those around us. Whether with friends or strangers you’ve never met, there’s a playful spirit that interconnects us all through togetherness, energy and exploration.
This belief goes beyond just making clothes though. Since it’s conception, Paraíba have been helping to assist the team at DHBus, an initiative founded in Mexico raising awareness of human rights and sustainability through film, theatre and educational activities. Paraíba donates 10% of all online sales profits to the project, which are used to fund the classroom bus travelling to some of the smallest villages in Yucatan. Education brings happiness and happiness is the joy of life!
It may be the depths of winter here, but with Paraíba beachwear it’s always summer somewhere!