02 Nov Skiing in Val D’Isere with The Original Muck Boot Company
March 2017, Chase PR and The Original Muck Boot Company held a press trip to the renowned Val D’Isere ski resort, ahead of the September launch of the Arctic Ice collection.
Muck Boot know that the winter can be unpredictable, but believe that your footwear shouldn’t be, therefore they introduced the most advanced cold weather gripping system ever created. The new ground-breaking sole technology by Vibram is specifically engineered and designed to perform on wet ice, meaning the wearer can discover a whole new world of grip and performance…. perfect for après ski activities!
To support the promotion of Muck Boot’s Arctic Ice collection launch, Chase PR invited 5 press to attend a luxury three-night stay at the premium Arctic Lodge Chalet.
Guests were greeted early morning at the airport by Chase PR and enjoyed breakfast before the flight. The journey was slightly long to say the least, but any avid skier will know, the torments of travelling up the mountain are well worth the brisk fresh air and glorious views.
Upon arrival to the lodge, guests enjoyed a glass of bubbly and canapés.
Once settled, and complimentary slippers on, Muck Boot introduced the brand to invitees and briefly explained the itinerary of the trip. Guests and the team then headed off on an unforgettable hike before night drew in. Muck Boots on, the group were well prepared for the trek ahead. From being London residents the pure air on the hike was astonishing and the snow was blinding.
The Arctic Lodge (Chalet) has a few glorious mountain chalets and cabins but also has a café down in the town centre. Part of its selling point is to serve all organic/healthy meals and juices.
The following day press enjoyed a full day of skiing. On return to the chalet, guests utilised the hot tub with its mountain view sipping on prosecco before commencing a presentation by Vibram on the Arctic Grip technology. This was a great time for press to ask detailed questions about the technology and they even tested out the sole for themselves on an ice-simulating machine. To end the afternoon guests were treated to a relaxing full body massage.
A four course organic and health focused evening meal was enjoyed by all. To end, Muck Boot, Chase PR and press ventured to town to enjoy the local bars and resort festivities.
On the final day everyone enjoyed a full day of skiing and a delicious lunch at the iconic Folie Douce on the top of the mountain. The extravagant Folie entertainment was just as expected, second to none. Everyone enjoyed (albeit probably a bit too much) the DJ set, food, wine and ambience. After a light afternoon skiing, the team headed to popular après ski bar Coco Rico to enjoy live music and a few Aperol spritz’.
As if they knew, a piping hot plate of nachos waited for us at the chalet upon our return followed by a tantalising three course meal.
Coverage was seen in the likes of Hello Fashion Monthly, Daily Mail and Where’s Mollie?